Email marketing is a great way for Small Businesses
to reach their customers. As a champion
of working smarter to create the most cost-effective marketing plans, I want
your emails to be even better. I searched
for the top tips, tricks, best practices and recommendations that matched what works well for small businesses.
Email Marketing Tips
Be consistent – Send a regular, weekly (or monthly) email so your customers know when to hear from you.Keep top of mind – Keep your customers thinking about your small business by sending response emails such as…welcoming to email lists, confirming purchases, responding to inquiries/complaints/comments, and thank you notes for their business.
Give it away – Give your customers what they value by educating them on new advances in the industry, the latest trends, and offering useful discounts.
Segment your emails – Personalize emails by group, so customers knwo you are paying attention to who they are and what they need.
Learn to love Unsubscribe – Allowing customers to unsubscribe is a great opportunity to see which emails are causing them to leave your address list and what is the best way to communicate with them.
Choose the right Email Service provider – Take time to find the email service provider that matches your and your customers' needs. Examples: Constant Contact, Active Campaign, Vertical Response, Active trail, Sendinblue, Get Response, MailChimp, Silverpop, Benchmark, AWeber, and Salesforce
Let these tricks help you send smarter emails to your customers for better business results.
Email Marketing Resources
In 10 Simple Marketing Tips for Small Businesses, Eric Holtzclaw focuses on strengthening the relationship between small businesses and their customers. He suggests giveaways, regular weekly emails and creating excitement through events, both virtual and live.
Willie Pena not only shares 5 Ways to Grow Your Small Business Through Email Marketing, but also walks you through the crucial steps. He discusses best practices, how to test and what to include in emails for maximum benefit.
The Email Marketing Tips for Small Business blog by Manisha Kumar emphasizes the ROI and conversion rate benefits of using Email Marketing for small business emails. The article also includes sections on protecting your current subscriber list, frequency and relevancy of emails and what to consider when choosing a service provider.
The Top 5 Email Marketing Tips for Small Businesses from Kabbage Inc. gets right to the point with how to, how often, what to and who to send emails from a small business. Keeping the receiver of the emails happy is a consistent theme throughout the article.
Carly Brantz focuses on a very important aspect of email marketing in What is “List-Unsubscribe?”. She gives links to a few other email marketing best practices, but the heart of this article is centered around including an unsubscribe option to reduce spam issues and other complaints regarding your business emails.
Heather
is the creative brand coach, a marketing
consultant helping businesses & professionals build strong brands to
connect with their target market. Her prior experience includes Research &
Development and Brand Management Marketing for global consumer products goods
companies. For over a decade, she has
helped small business owners focus on their passion and their products, while
creating strong brands and solid business plans.
Find Heather via Twitter @creativebrandch
or the blog Small Business, Big Brand.
The mission of Small Business, Big Brand is to give small business owners easy to use brand & marketing techniques to strengthen & grow their business.
