Why Bloggers need a Brand plan

Bloggers, wondering how to make your blog better?  You’re already creating great content, promoting via Twitter, Google+, Facebook etc., but still want to do more to build your blog. 

Why not create a Brand Plan?  What is a Brand Plan?  This definition of Brand Strategy by CarlyStec sums it up nicely. 

“Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable.”

In short, your Brand Strategy is what actions you plan to take involving your Brand to grow and/or strengthen your business - in this case - your Blog.

Part 1:  Why?

But what does a Brand Strategy do for your Blog?

• Helps you Connect with your viewers
• Makes your blog (& products, videos, apps, books)stand out
• Creates confidence/trust in your words
• Gives a clear & consistent message across all channels to create brand loyalty
• Increases laymen’s recognition of your expertise as the one to trust 
• Consolidates Brand image across all media to provide consistent visuals to viewers
• Creates a brand that: loyal consumers can’t wait to share & Influencers can’t wait to quote
• Builds a community around you as the brand
• Allows you to surprise and delight with your brand
• Creates a rubric (set of rules) to follow for each target market and each social media outlet to make sure you are reaching your readers clearly
• Helps to monetize your blog
• Increases lists of followers to get a larger audience

Look for next post from Small Business, Big Brand containing the
Quick guide to creating a BrandStrategy for Bloggers to come in Part 2!

Having a strong Brand Strategy will help you consistently surprise & delight your customers, making them not only loyal but advocates and promoters of your Brand. 

Heather is the creative brand coach, a marketing consultant helping businesses & professionals build strong brands to connect with their target market. Her prior experience includes Research & Development and Brand Management Marketing for global consumer products goods companies.  For over a decade, she has helped small business owners focus on their passion and their products, while creating strong brands and solid business plans.

Find Heather via Twitter @creativebrandch or the blog SmallBusiness, Big Brand.

The mission of Small Business, Big Brand is to give small business owners easy to use brand & marketing techniques to strengthen & grow their business.